THE FUNK & SOUL WEEKENDER 2019
Joining the dots between Funk, Soul, Hip Hop, and Afrobeat,
The Soundcrash Funk and Soul Weekender has established itself as one of the Uk’s most exciting boutique festivals.
The Soundcrash Funk and Soul Weekender has established itself as one of the Uk’s most exciting boutique festivals.
F&SW 2019 LOGO
I was tasked to refresh the brand for 2019, overseeing and creating the entire process from top to bottom.
The first task was to introduce a new logo design, that was immediately recognisable and encapsulated the genres of funk & soul music.
The first task was to introduce a new logo design, that was immediately recognisable and encapsulated the genres of funk & soul music.
MAIN ILLUSTRATION / COLOUR SCHEME
From its new location on Brighton Beach, the look and feel of the festival had to reflect a sense of British seaside escapism, along with an injection of funk & soul iconography! The illustration set the tone for the branding, including a distinctive and vibrant colour scheme.
